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Title, International Trade and Export Management. Author, Francis Cherunilam. Edition, 2. Publisher, Himalaya Publishing House, ISBN, Part II deals with various aspects of international marketing management. Part III provides a picture of Indias̀ foreign trade and commercial policy, including. International trade and export management. [Francis Cherunilam] — This book provides, in one volume, various theoretical and managerial aspects of.

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International trade plays a very important role in the economic development and sustenance of most of the nations.

The fact that international trade grows much faster than the world output implies that for many a dynamic enterprise, the potential market is not confined to the national frontiers.

And for a good number of companies, the overseas market is not a secondary internatlonal but the primary market. The large and expanding world market often offers greater growth-and profit opportunities than the domestic market. No wonder, the multinational enterprises have been growing fantastically and dominate many sectors of the international market.


Himalaya Publishing House

For many small and medium size enterprises too, the overseas market is very important. This book is intended to provide in one volume various theoretical and managerial aspects of international marketing. The book is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of export management.

Special attention has been devoted to presenting the subject matter in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India’s foreign trade and commercial policy, including regulation of foreign trade.

Part IV presents some cases. An Overview of International Trade 2. Theories of International Trade 3. Gains from Trade and Terms of Trade 4. Trade Policy Mwnagement Trade versus Protection 5. Balance of Payments 8. International Monetary System 9. Foreign Exchange Market International Financial and Development Institutions Multinational Corporations MNCs International Marketing — An Introduction International Marketing Environment internationa, Marketing Strategy International Marketing Intelligence Market Selection and Profiling Foreign Market Entry Strategies International Marketing Channels Organisation for Export Marketing Foreign Trade Policy and Regulation Trade and BoP of India Marketing Problems of Leather Goods 2.


Channel Selection and Product Modification 3. Export Market for Carpets 4. Sind Steel Works Ltd. Fine Home Furnishing Co.

Cherunilam is a prolific writer and has to his credit more than 50 books and research papers and articles spanning over Management, Economics, Demography and Habitat. Some of his works have been published in Hindi interntaional.

International Trade and Export Management

Several of his books are best sellers in the respective areas. He has been a consultant to several public and private organisations and Director of some companies. Management Policy and Strategic Management R. High Performance Leadership Dr. Cases in Indian Management Vol.

Sales and Distribution Management S. Essentials of Safety Management Dr. Biosciences Chemistry Pharma and Medicine Physics.