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Altius is the leading manufacturer of golf balls; With the decline in the people’s interest in Golf, the industry has seen a decline in the number of. Altius Golf and the Fighter Brand. Introduction. Evelyn Gracie, CEO of Altius Golf, took a deep breath before introducing the company’s new golf. ALTIUS GOLF AND THE FIGHTER BRAND Contents External Environment 2. Opportunities 2. Threats 2. Internal Environment 3. Strengths 3. Weaknesses 3.

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Dolan and Sunru Yong. Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevate to foster the next generation of golfers.


Elevate will be available through “off-course” channels such as golf specialty stores and big box retailers instead atius “on-course” pro shops where the firm typically sells its products.

Altius Golf and the Fighter Brand by Nikhil Sadana on Prezi

The board of directors is divided on whether to support the decision. Students must perform a quantitative analysis of the CEO’s proposal to brxnd the potential risks and gains before making a final recommendation.

Bringing a Breakthrough Drug to Market. Dolan and Navid Mojir. Business and Environment Business History Entrepreneurship. Finance Globalization Health Care.

Finance General Management Marketing. Technology and Operations Management. Dolan and Sunru Yong Citation: Cite View Details Purchase Related.

About the Author Robert J. Dolan and Navid Mojir Citation: Cite View Details Educators Related.

Welcome: Altius Golf and the Fighter Brand

Growth Strategy Robert J. Cite View Details Purchase.

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